This course will cover the following:
Introduction to Digital Marketing
Content Marketing;The basics of crafting messages, visual presentation that actually bring people to your website.
Social Media Marketing;The perfect intro exploring today’s rapidly changing social media landscape. Social media marketing tips and tools for Facebook, Twitter, Instagram, Content Marketing, etc.
Search Engine Optimization (SEO);Rank better in search results through a mix of SEO strategies to make it easy for the right people to find you.
Paid Search (PPC) using Google Ads;Develop PPC campaigns by understanding keywords, binding and budget.
Email Marketing;Learn the secrets of brilliant email. Deliver the right message and subject line at the right time. This short course also teaches subscriber management, mobile optimization and data security.
Website Optimization; Optimizing website and blog content
Analytics with Google Analytics; Online advertising including ad networks and behavioral targeting, google ads, LinkedIn ads, snapchat ads, Facebook advertising, etc.
Digital Marketing Strategy; Discover the fundamentals of a developing a digital strategy. Create and/or improve a strategy for measuring and improving digital media effectiveness
